Marketing Lead Solid Tumors, Benelux Solid Tumor

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, andmost importantly, share our passionate interest in fighting cancer.

The Marketing Lead Solid Tumors, Benelux Solid Tumor is the strategic and operational leader of the solid tumor franchise in the Benelux, acting as the 'CEO' of the brands she/he manages and fully accountable for its growth,positioning, and lifecycle management in a highly competitive specialty care and hospital environment. Reporting directly to the Country Manager Benelux, this role owns the end-to-end brand strategy and its flawless execution, from insight generation and forecasting to omnichannel engagement, fieldforce enablement, and cross-functional alignment.

The Marketing Lead plays a critical role in the achievement of the commercial goals and defined performance parameters. The role combines strong strategic thinking with hands-on leadership of tactics and execution, ensuring that global and regional strategies are translated into locally winning plans, fully adapted to complex access dynamics, tender environments, clinical pathways, and key stakeholder networks. The Marketing Lead plays a pivotal role in driving performance through deep market understanding, actionable insights, best-in-class promotional and omnichannel solutions, and indirect leadership of the field force, always in full compliance with regulatory, quality, and ethical standards.

Essential Functions of the job

Franchise strategy and positioning

Develop and own the Benelux franchise strategy in alignment with global and regional direction, with clear ambition, growth priorities, and competitive positioning
Translate scientific value, clinical differentiation, and patient benefit into compelling, customer-centric value propositions across indications and lines of therapy
Lead local lifecycle management, scenario planning, and preparation for pipeline expansion, acting with a long-term, sustainable growth mindset for the country cluster
Lead the creation of the cross-functional brand plans and provide input on commercial tactics at a cluster and national level, in alignment with international/regional brand plans
Build the country tactical plans in close cross-functional partnership, ensuring insights from the field teams are integrated appropriately

Go-to-market and omnichannel execution

Design and implement integrated go-to-market and omnichannel engagement strategies tailored to specialist and hospital stakeholders across the Benelux cluster. This may require an adapted approach for each country
Drive the development and implementation of the local brand strategy through the deployment of an omnichannel marketing plan adapted to the 3 countries
Drive the coordination of the action plan taking into account advice from therapeutic area experts, and drive the operational deployment of the plan in alignment with the customer journey strategy
Identify innovative opportunities to increase the differentiation of the brand, and boost its SOV
Lead the development of high-impact, compliant promotional and non-promotional materials, including core messages, campaigns, digital assets, congress content, and customer journeys
Ensure consistent, high-quality execution across channels, continuously optimizing based on performance data and customer feedback. Create and implement continuous post launch product updates through customer-oriented marketing in order to improve access to patients

Field force enablement and indirect leadership

Act as strategic partner and indirect leader of the sales and account teams by providing clear direction, priorities, tools, and capabilities
Support and coach the field teams in the development and implementation of impactful account plans. Where required, play an active part in the implementation
Plan and run regular trainings and updates for KAMS, partnering with Medical Affairs and Learning & Development. Develop and deliver training, messaging, and launch readiness programs to ensure strong product knowledge, disease understanding, and confident value communication
Drive alignment between strategy and execution through regular field engagement, business reviews, and performance dialogue

Insights generation, analytics and business planning:

Lead systematic generation and analysis of market, customer, access, and competitive insights from multiple sources (field, CRM, secondary data, KOLs, market research)
Translate insights into clear strategic choices, segmentation, targeting, and tactical priorities
Regularly perform co-visits with KAMs, organize compliant engagements with therapeutic area experts to inform the strategy, projects and to coach on implementation
Builds the forecasting models and updates accordingly as market insights evolve. Owns forecasting assumptions for the franchise, including scenario analysis, tender impact, and uptake curves, and actively contribute to S&OP and planning cycles
Own and manage the marketing OPEX for Benelux, own project management (contracts, invoicing, communication) for commercial activities and projects together with the Benelux Marketing Coordinator). Provides monthly updates of the budget vs planning
Ensures regular tracking and reporting of relevant KPIs and overall performance of key BeOne commercial franchise initiatives. Conduct deep-dives, and define corrective actions where needed. Tracks and reports competitive initiatives, and adapts plans if required

Market Access and stakeholder strategy

Work closely with Market Access, Medical, and Sales to ensure aligned value narratives, evidence plans, and stakeholder engagement strategies.
Support access planning, guideline inclusion, network development, and institutional positioning, particularly in complex hospital and tender-driven environments.
Contribute to strategies for key accounts, centers of excellence, and national or regional decision-making bodies. Provide valuable input to the preparation of national and local tenders

Cross-functional and matrix leadership

Act as a central integrator across Sales, Medical, Market Access, Finance, and Global/Regional Marketing
Lead cross-functional brand teams with clear objectives, accountability, and delivery focus
Manage budgets, agencies, and external partners with strong ROI mindset and execution excellence

Compliance, quality and governance

Act as a role model for full compliance with all applicable laws, regulations, industry codes, and company policies
Ensure that all promotional activities and materials meet medical, legal, and regulatory standards and that adverse events, product complaints, and safety information are reported accurately and in a timely manner
Ensure high-quality documentation of customer interactions and activities in CRM, in line with data quality, audit, and inspection-readiness requirements
Build a culture of integrity, patient focus, and ethical decision-making across all brand-related activities

Education and Experience required

Master Degree (i.e. business economics/management, pharmacology, biomedical sciences, etc.)
Extensive experience (+7 years) in pharmaceutical marketing within specialty care and Benelux hospital settings, preferably in oncology or hematology
Proven track record in leading brands or franchises in competitive, access-restricted environments
Strong strategic capability combined with hands-on execution excellence and operational discipline
Highly analytical, with the ability to transform complex data and insights into clear decisions and actions
Demonstrated ability to influence without authority and to lead cross-functional and field teams in a matrix organization
Excellent communication and stakeholder management skills, credible with senior internal and external partners
Entrepreneurial, performance-driven mindset with strong ownership, accountability, and resilience
Deep commitment to compliance, quality, and patient-centricity

Computer skills

Proficiency in all MS Office Programs (especially Excel and PPT), Outlook, WorkDay and CRM tools. Strong skills in regularly using the AI-tools provided by the company

Other qualifications

Fluent in Dutch, French and English (written and spoken)
A very good understanding of the Benelux solid tumor treatment and hospital landscape
Excellent interpersonal, oral, and written communication skills, including ability to synthesize data and deliver a clear overview of commercial strategy, opportunities, and risks
Experienced and skilled in omnichannel management, in creating and implementing successful strategies and initiatives to increase both the SOV and impact of customer touchpoints
Mindset of the candidate: agile, entrepreneurial, collaborative and solution oriented. Have the ability to navigate in a rapidly changing internal and external environment, leading both directly and indirectly in a cross-functional context (both within the country cluster and the region)
Ability to prioritize, to focus on what matters most
Multiplier skills: skilled to establish and entrench a winning mindset in the team, with the right belief, focus and accountability
Agility, good judgment, and decision making, external focus, problem solving, positive attitude and curiosity

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